An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated?

The answer for question Google Ads Search Certification An Account Strategist regularly reviews their company’s optimization score in order to make sure that their Google Search campaign is as effective as possible. How is this optimization score calculated? is Based on campaign aspects such as campaign statistics, settings, and industry trends By comparing the company’s … Read more

Which recommendation is a best practice for effectively using Performance Planner?

Which recommendation is a best practice for effectively using Performance Planner?

The answer for question Google Ads Search Certification Which recommendation is a best practice for effectively using Performance Planner? is Divide campaigns with different marketing objectives into individual Performance Planner plans. Set bids and budgets by using last click conversions. Use Performance Planner on an annual basis to forecast the impact of your yearly strategies. … Read more

If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

The answer for question Google Ads Search Certification If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them? is Customer Match relies on your own data instead of a remarketing tag Customer Match allows you to reach people who have been to your … Read more